It is indeed a tough job to create and market the products and services on the Internet to millions of customers. There are several merchants who create the product and in order to make maximum number of sales, they recruit other marketers who sell the products created by the merchants in exchange of a commission. These people who promote and sell products created by the others are called affiliate marketers.

If you think running your own business online by creating your own products is too much for you, you can simply apply to be an affiliate. This way, you can cater to the needs of the customers by giving them what they want, and every time you make a sale, you get the commission.

Well then, you must have guessed the secret of the success in this business by now. The secret is that the more sales you make, the more money you make. But how can you do that? Here are some methods:

1.You can choose certain affiliate programs for help, but many of them will only promise short cuts. When you are in a serious job, there are no easy ways out. Though you might be told that you have to only paste ads and banners and the money will roll in, it is wrong. This can happen only when you are affiliating for a very large, popular site where there is a huge amount of traffic already. But if that is not so, you have to work harder.

1. You have to choose the right banner, since a lot of people have started to sell their own products online, which are also very good. Thus the competition has increased. For that extra edge over the others, you need to advertise in the right way.

2. Banner advertising is a good way to make money in affiliate marketing. When you are creating banners, they need to be perfect. Some tips that you must follow in here are:

a. Your banner must be rich, yet not too heavy. Keep it as simple as possible. This is because if your banner is heavy, it will take time to download. When a visitor is opening a page, he needs to see everything all at once. If your banner takes too much time to download, your visitor will have already scrolled down the page and therefore missed it entirely.

b. Keep your banner simple and 'light', or else, it will slow down your page while it is downloading. It might even cause some important content to disappear altogether, and you will not be able to make your sale. Therefore, for the best result, keep your banner of 15k size only.

c. If you want to make your banner highly animated, so that it flashes a lot, or glitters, you can do that but sparingly. Though these banners do get a high click through rates, they are also irritating at times.

d. When you are creating your banner, make sure that it has something to do with the theme of your site.

e. Your banner ad should only entice the visitor, not give away all information all at once. Your visitor must click for a pop-up window when he sees the ad, not leave immediately because you gave away too much instantly. You should keep the curiosity alive.

It is a difficult job to get high click through rates, but if you follow these tips, there is no way that you will not be able to make enough sales. So get on with it, and earn some dough!

If you are interested in knowing more about the best affiliate marketing programs and how you can earn through it, you might want to consult the works of Christopher Freville who is one of the most successful online base entrepreneurs. You can visit his site for more information on affiliate marketing tactics.

By Christopher J Freville
Article Source: http://EzineArticles.com/?expert=Christopher_J_Freville